Need. More. Barista-Style. Coffee.

After wanting to make the move from purely petrol, to ‘roadside-convenience-store’, Shell needed to promote their new barista-style coffee range.

Born out of the insight that every journey represents its own story, I came up with the idea for the first ever stop-motion-latte-art production (!), that followed several motorists in need of a caffeine boost. After storyboarding each scene and getting the clients on board with a style unprecedented for Shell, we worked with SEED animation studio to take care of the specifics. It was important that every frame was made from real coffee and no CGI was allowed in keeping the charm-factor and talk-ability to the max. The full length film featured on social while youtube adopted 6s cut downs for pre roll ads.

The 'cast' were lovingly made by none other than the UK Latte Art Champion, Dhan Tamang. And you can bet that with the 250 cups of joe it took to make this film, we were all buzzing after the shoot.

See us on the news here:
4 out of 5 stars on David Reviews
Little Black Book

And a behind the scenes video: