You’re an 18-25 year old guy. You’re pretty happy organising your Monday night footy game or lads curry night, but choosing the right Valentines Day gift is a real pain in the heart.

Pandora asked my creative partner and I to inspire these men with a piece of DM. We knew it was useless to target them with pictures of charms or the promises of looking pretty, we needed to speak their language.

And so the Secret Pandora Present Guide was created. An idea that offered these guys all the glory and none of the hard work. Disguised as tickets to the ultra coveted Real Madrid vs Barcelona football match, we made it look like our lads had picked the perfect present with no help whatsoever.

In the spirit of chivalry, Barcelona vs Real Madrid tickets were up for grabs. Purchase codes gave Pandora some nifty campaign metrics and showed that this was their most successful DM competition ever. The client was happy and based on one recipient’s response below, we were pretty happy too. Love hearts all round.