Everyone loves a metaphor.

We had the Mayor of London’s #BehindEveryGreatCity campaign championing gender equality under full swing, but it was time to go hard ball and target business owners.

We needed them to wake up and get on board with our message, that it is still too slow and difficult for women to reach leadership roles.

To illustrate the point, we took over Knightsbridge Tube station, hid a few cameras, and employed an actor who played an “authoritative yet polite jobsworth” to Bafta-winning degree. Men were allowed to use the escalators but women had to take the slower and more difficult route up the stairs. Any challenges met with a simple, ‘that’s just the way it is’.

The film received hundreds of thousands of views and was the Mayor’s most engaged LinkedIn content to date.